The WYLDE MOON Story
On the 19th of September 2021, we teased what would become WYLDE MOON with a simple newsletter sign-up form asking you to join us on a journey of self-discovery. Since then, what a journey it’s been! Thank you to everyone who has been along with us so far, and welcome if you have only just joined us.
For a trip down memory lane or to see what you’ve been missing out on explore our timeline below.
Holly x
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1st Edition Launch
Our first edition was a magnificent moment. In our first month, we featured an interview with Holly herself as our first WYLDE Woman and the incredible Lena Dunham was our first podcast guest.
Holly’s first WYLDE MOON photoshoot
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September 2021
The WYLDE Production Process
Watch the video and go behind the scenes at the UK factory in the Stoke Potteries, where our products are all immaculately hand-cast and hand-poured for you all to enjoy.
Behind the scenes of our candle production process
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14th October 2021
Home Fragrance Launch
The launch of our first fragrance (borrowed from) The Wild was something we were so excited to share with you all.
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20th October 2021
The October Edition
In our October Edition, Kicks Count CEO Elizabeth Hutton was our WYLDE Woman and actor Stanley Tucci was our podcast guest.
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November 2021
WYLDE MOON welcomes Bailey
It seemed only right that the latest member of Holly’s family had a whole WYLDE Moonboard dedicated to her arrival. Welcome to the family, Bailey! Here’s hoping that one day, you and Bluebell (the cross cat who got there first) will be the best of friends.
Holly and a very little Bailey
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Our First Collaboration
In November we launched our first collaboration WYLDE MOON x Kirstie Le Marque, with the ‘Love You to the Moon & Back’ capsule jewellery collection.
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19th November 2021
The November Edition
In our November Edition, Georgiana Huddart, Co-founder of Hunza-G, was our WYLDE Woman and musician Mike Skinner was our podcast guest.
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19th December 2021
The December Edition
In our first Christmas Edition, Marcia Kilgore, Founder of Beauty Pie, was our WYLDE Woman and comedian Michael McIntyre was our podcast guest.
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17th January 2022
The January Edition
In our first Edition of 2022, Dr Funke Abimbola MBE, was our WYLDE Woman and Spice Girl Emma Bunton was our podcast guest.
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8th February 2022
Perfume Launch
On 8th February 2022 we brought you our first perfume in our signature (borrowed from) The Wild fragrance.
This launch was particularly special as we had the honour of collaborating with the English National Opera offering discounted performance tickets along with the purchase of our new fragrance.
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23rd February 2022
WM x ENO Perfume Launch Event
On 23rd February we had the privilege of holding our perfume launch event at The London Coliseum, home of the English National Opera.
Guests were treated to an exclusive performance of “(borrowed from) The Wild” an aria composed by Andy Bell to mark the launch.
Watch a glimpse of the evening including Holly’s speech here…
Holly with Andy Bell
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16th February 2022
The February Edition
In our February Edition, music industry executive Kim Frankiewicz was our WYLDE Woman and Alison Hammond was our podcast guest.
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18th March 2022
The March Edition
In our March Edition, we wanted to pay tribute to those affected by the war in Ukraine. Our WYLDE Woman was Jo Cope who shared her inspiring story of how she welcomed Ukrainian children into her home. Our podcast featured Valentina Butenko, Dr Larisa Corda, Chelsey Lloyd and Kira Rudik, four women who shared their unique stories of the impact war has had on their lives.
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March 2022
WYLDE Kitchen Launch
We launched the WYLDE Kitchen to host a scrumptious array of recipes from chefs from all around the world, ready to answer the age old ‘what’s for dinner’ conundrum.
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26th March 2022
Our First Pop-up Boutique
This was one of our favourite firsts, a chance to meet with our WYLDE MOON community in person.
The ENO kindly welcomed us into their gift shop for the day, we met so many of you and loved hearing your reactions to smelling the (borrowed from) The Wild fragrance for the first time.
Holly enjoying our pop-up boutique!
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16th April 2022
The April Edition
In our April Edition, Beauty Banks founders Jo Jones & Sali Hughes were our WYLDE Women and the one and only Gwyneth Paltrow was our podcast guest.
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13th May 2022
The Fragrance Foundations Awards
WE WON our first award in May 2022 for our (borrowed from) The Wild scent. It was so exciting to be included in something so prestigious so quickly after launch, thank you The Fragrance Foundation for noticing us.
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16th May 2022
The May Edition
In our May Edition, we made the inspirational and sadly missed Dame Deborah James our WYLDE Woman and Wim ‘The Iceman’ Hof was our podcast guest.
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30th March 2022
‘Waxing Moons’ Launch
A long time in the making we launched our unique crescent moon-shaped wax melts. The first in the range was, of course, in our signature (borrowed from) The Wild scent.
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16th June 2022
The June Edition
In our June Edition, we were lucky enough to feature two WYLDE Women. ‘Lioness’ Lucy Bronze and GIRL vs CANCER founder Lauren Mahon.
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16th July 2022
The July Edition
In our July Edition, pro surfer Lucy Campbell was our WYLDE Woman and Holly gave us an exclusive sneak peek into some secrets from her wedding day.
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July 2022
WYLDE Astrology Launch
After so much celestial interest we dove into the realms of all things Astrology, from star signs to retrogrades, we have your astrology questions covered.
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17th August 2022
The August Edition
In our August Edition, adventurer and explorer Lucy Shepherd was our WYLDE Woman and we launched WYLDE Astrology alongside astrologer Hagan Fox.
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September 2022
WYLDE MOON’s 1st Birthday
Never has a year gone by in such a blast…Happy 1st Birthday, WYLDE MOON. Here’s to many more years…and even more moon-shaped cakes slathered in butter-icing!
As we celebrated our first official year in business Holly took us through all the highlights of her first year in business and the lessons she’s learnt along the way.
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September 2022
Launch of Holly’s ‘Thoughts for a Monday’ Newsletter
If you’re not yet a recipient of Holly’s weekly Monday evening newsletter, then you’re missing a trick. Sign up here to receive her weekly musings, inspiration and be the first to hear what WYLDE MOON is up to.
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10th October 2022
New Fragrance Launch
In October 2022 we treated you to TWO new fragrances. (borrowed from) The Past and (borrowed from) The Hedgerows. Both in our popular ‘waxing moon’ melts.
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28th October 2022
Christmas Fragrance Launch
When developing our first Christmas scent holly was transported to a memory of Christmas 1985 when My Little Pony Castle’s and Shakin’ Stevens were a priority! After that, the name for our (borrowed from) Christmas 1985 wax melts was an easy choice.
Holly with her ‘Shakin’ Stevens’ LP
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November 2022
WYLDE Library Launch
After the realisation dawned that, like us, you are a community of fellow bookworms we created a space to share recommendations so that we can all benefit…and no one’s enjoying this more than Holly!
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December 2022
Holly’s Christmas
With the launch of our wax melt fragrance, (borrowed from) Christmas 1985 we spoke to Holly about her love of Christmas, her inspiration for the scent, and took a walk through Christmas memory lane.
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December 2022
WYLDE MOON in Harrods
A pinch ourselves moment indeed as our WYLDE Boutique products launched in all UK Harrods Beauty stores, making it easier than ever for you to try before you buy.
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January 2023
(borrowed from) A Love Story Launch
The launch of our 5th Waxing Moons Wax Melt fragrance, (borrowed from) A Love Story. A romantic, floral/citrus bouquet to add to your collection.
