Words by Ateh Jewel
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Beauty expert, Ateh Jewel, explains how serums can slot into any skincare regime to stimulate circulation and make your skin glow
If you have redness, dehydration, hyperpigmentation, or just want to brighten and help your skin bounce back, there is a serum with your name on it, no matter your budget.
The good news is you don’t have to spend a fortune to get visibly excellent results. A serum will add an extra layer of oomph to your skincare.
1. Best Value Skin Serum
Loved by beauty skin-intellectuals globally, The Ordinary totally disrupted the beauty industry, bringing effective quality ingredients at an incredible affordable price. This lightweight serum is great for congested skins. The Salicylic acid (not as scary as it sounds) helps to buff away dead skin cells to reveal brighter and more balanced skin.
2. Best All-Rounder Skin Serum
This serum is fantastic value and packed full of some heavy-hitting ingredients for glowing skin. Niacinamide is a form of vitamin B3, which helps with appearance of pores, shine, congestion and with fine lines and wrinkles. Vitamin C and Salicylic Acid brighten and help with collagen production, bringing the bounce back into your skin.
3. Best Brightening Skin Serum
This collaboration is a match made in heaven between beauty journalist and WYLDE Woman Sali Hughes and Revolution.
This hydrating and brightening Vitamin C formula, can be used morning and evening. Vitamin C brightens and evens skin tone, while Hyaluronic Acid and Niacinamide retain moisture and soothe.
4. Best Skin Serum for Reducing Redness
I love this pharmacy brand. It’s great at soothing and healing sensitive skin. This serum specially designed to treat skin types prone to rosacea, contains the famed Avene Thermal Spring Water and Ruscus Extract to help soothe redness plus nourishing Shea Butter for suppleness.
5. Best Skin Serum for Hyper-Pigmentation
This non-greasy elixir is packed full of Vitamins C, A, D and E to help turn the volume down on hyper-pigmentation and boost collagen for healthy, glowing skin. The texture feels incredible.
6. Best Eco-Friendly Skin Serum
I love Evolve as they strive to be as sustainable as possible creating great products that respect the planet and your skin. This low molecular weight Hyaluronic Acid formula leaves the skin looking juicy and hydrated. Pomegranate extract, a great anti-oxidant, helps soften and protect. I also love how the serum is delicately fragranced with rosewater, which soothes my frazzled nerves.
7. Best Calming Skin Serum
If your skin is having a freak out and feels stressed, delicate and dry, reach for Ren’s trusted elixir. Laced with plant-based oils, rich in Omega 3 and 6, this recovery fluid will help prevent further water loss.
8. Best Plumping Skin Serum
This iconic multiple award-winning oil free serum is great for all skin types and helps to smooth, soften and plump the skin while you sleep. Formulated from Hyaluronic acid and Estée Lauder’s exclusive Chronolux™ Power Signal Technology, it helps support the natural synchronisation of the skin’s renewal processes. This is a go-to for me.
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Beauty Columnist, Award-winning Journalist and Diversity Advocate