The Collaboration
(borrowed from) The Wild Perfume
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The English National Opera
We are beyond excited and honoured to announce a collaboration for WYLDE MOON with the English National Opera. The ENO has been a passion of Holly’s for over a decade and this dream partnership was dreamt up during a conversation with friends at a wedding…
To celebrate the launch of our (borrowed from) The Wild perfume, not only is WYLDE MOON coming together with the ENO to spread the word that opera is for everyone by sharing a 50% off discount code with every perfume purchase for any ENO performance until 13th April 2022, but we are also collaborating on a spine-tingling event to ignite the senses.
Set against the iconic backdrop of the London Coliseum, critically acclaimed singer/songwriter, musician, record producer, DJ and now composer, Andy Bell (Ride / GLOK / ex-Oasis), will exclusively perform a duet he’s created for the event – called (borrowed from) The Wild – inspired by Puccini’s, La boheme, with leading cast members and a 48 piece orchestra.
Talking about the idea behind the collaboration, Holly says…
“I fell in love with the opera on my first ever visit over 13 years ago. I had no idea what to expect. What I learnt is that it is for everyone, and for me when I come, life seems to switch off and I become immersed into a world that takes over all senses. Going to the ENO is similar to meditation for me. It’s the perfect place to reconnect. I’m always mesmerised by the controlled freedom that opera has – powerful voices that helped me to reconnect with my inner voice and not be afraid to express it. Opera signifies that for me in life.
La bohème begins with the blowing out of a candle, just as WYLDE MOON was created with a candle – there’s synergy there that brought the whole idea together.
Andy Bell was the only person for the job. Such an incredibly talented musician and opera lover – who better to curate and compose the music for the night. To create an aria to sit alongside something that’s already perfect is not an easy task. I’m so excited for the world to hear the magic that Andy has created.”
Andy says,
“Bohemian culture is about pushing against the norm, breaking free of it. The push and pull between straight culture and bohemian culture is how I’m framing the music. Represented by the push and pull between amplified and live natural sound. I’ve established the music one way and the orchestra and singers will wrestle that from me – the push and pull and strengths between two approaches. But there’s an irony to it as well. It’s not bohemian versus straight, it’s two different takes on what bohemian means – For me, freedom and abandon is about amplified sound and how I use it, the freedom of using electronic instruments and all the amazing sounds you can make. But maybe for the orchestra and cast, it’s about a different kind of freedom, freedom from being in standard tempo, or a standard volume. Opera is very free in those ways and it makes rock music / conventional electronic music feel very constricted in that sense. So, to me they are the true bohemians.”
Andy Bell Photographed by Andree Martis
The more you look into the synergy between the ENO, Puccini’s La boheme, WYLDE MOON and the (borrowed from) The Wild perfume, the more destined this collaboration appears. There’s the fact that La boheme begins with a candle, just as we began with a candle; the link between the moon and La boheme in the iconic movie ‘Moonstruck’; the way we talk about top notes and base notes in fragrance is reminiscent of the soprano and baritone vocal layers at the opera; and even the bohemian themes of love and freedom are synonymous with the WYLDE MOON ethos. It really is a match made in heaven, and one we hope so many of you will enjoy.
You can learn more about ENO and the performances in the current season at eno.org.
